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Benny Reich

Thoughts on Strategic and Empowering Product Management

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Reverse Interview

Mar 1, 2019
4 min

Reverse Interview

Take control of your career by interviewing your employer. Many have written about what qualities they are looking for in a product manager and how they recruit them. I promise to write my own take on this at some point. This time I want to take another angle. When I mentor product managers or talk with my colleagues, many times their greatest challenge is that the culture of their company ties their hands. They want to do great things but cannot move above the daily politics

Make yourself "Redundant"

Jun 1, 2018
3 min

Make yourself "Redundant"

Heavily rely on your team to make daily decisions in order to help you focus on the long-term strategy. The Illusion of Importance As product managers, especially those that had been engineers before, you can sometime feel insecure in your position and contribution. This feeling may be enhanced due to many people not actually understanding the role of product management. If you transitioned into product management because you wanted to be the one making the decisions (the wro

Your Role is not to Write Requirements

May 1, 2018
5 min

Your Role is not to Write Requirements

Why product management role is so misunderstood. The Technical Aspect Throughout my career as product manager I have talked with many product managers from different companies, seen a lot of product management recruitment ads, and followed many product management discussions and lectures. I have found out that an alarmingly large portion of those product managers are focused only on the technical aspects of their job. Too many companies are looking for someone who can write P